Preference Ultimate Conditioner

A vertical tube of L'Oréal Paris Superior Preference Ultimate Conditioner. The tube is a metallic gold color with a black flip-top cap. The text on the tube highlights that it is sulfate-free, contains Vitamin E, and is designed to defy damage and extend color.
  • A gold-toned promotional image showing the Superior Preference conditioner tube and a dollop of white cream. To the left, large text lists the product benefits: "EXTENDS HAIR COLOUR," "GIVES FIRST-DAY COLOUR SHINE," and "SILKY, SOFT & RESILIENT HAIR." The bottom text reads, "FOR ALL COLOUR-TREATED HAIR."
  • A four-panel image demonstrating the product. Top left: Hands squeezing the conditioner from the tube. Top right: The conditioner being applied to damp blonde hair. Bottom left: A close-up of smooth, shiny blonde hair. Bottom right: A side profile of a woman with long, lustrous blonde hair. The center text box reads "SHINE PROTECT."
  • A woman with sleek, long blonde hair looks over her shoulder with a slight smile. The background is a soft gold gradient. Large white text on the left reads "VISIBLY SHINIER HAIR. YOU’RE WORTH IT." An image of the conditioner tube is in the bottom right corner.
  • A split-screen comparison of a blonde woman's hair. The left side is labeled "BEFORE CONDITIONER" and appears slightly duller. The right side is labeled "AFTER CONDITIONER" and appears visibly brighter and shinier. Both sides note the hair was "COLOURED WITH PREFERENCE SHADE 9." The bottom banner reads "SHINE PROTECT ULTIMATE CARE CONDITIONER."
  • A promotional image titled "THE CONDITIONER YOU LOVE, NOW IN FULL SIZE." It compares the smaller, squeezed "In The Box Conditioner" (55 mL) found in hair colour kits to the new, sleek "Out Of The Box Conditioner" full-size tube (120 mL). The text explains that the full-size version is for weekly use to extend colour and optimize shine.
  • Infographic for all colour-treated hair highlighting product qualities: "Colour Caring" (validated by colourists), "Designed for All Hair Types," "Gentle to Scalp," and "Paraben Free / Sulfate Free." The Superior Preference tube is shown on the right next to a dollop of the product.
  • A close-up of a smooth, white creamy swipe of the conditioner. Two golden liquid droplets of Vitamin E are superimposed over the cream. The text at the bottom reads, "INFUSED WITH VITAMIN E."
  • A decorative shot of the Superior Preference tube standing among fragrance elements: a piece of warm amber resin, a slice of juicy ripe cantaloupe, and a radiant white jasmine flower. The background is a soft gold.
  • An infographic showing a complete hair care routine. Step 1: "Day 1 Colour + Condition" featuring the Preference hair colour box. Step 2: "Daily Routine Wash + Condition" with EverPure Glossing Shampoo and Conditioner. Step 3: "Weekly Routine Ultra Conditioning" with the Superior Preference full-size tube.
  • Three-panel product comparison under the headline "Care to Pair with Your Hair Colour": (Left – gold background) L'Oréal Paris Superior Preference Ultimate Conditioner – Shine Protect: first-day high-impact shine, infused with Vitamin E; (Centre – pink background) L'Oréal Paris Excellence Crème Ultimate Conditioner – Moisture Lock: deeply nourishes hair, up to 3X more moisture, infused with Hyaluronic Acid; (Right – grey background) L'Oréal Paris Féria Ultimate Conditioner – Strength Repair: strengthens hair against breakage, infused with Citric Acid.
DESCRIPTION

Elevate your hair color routine with the L'Oreal Paris Preference Shine Protect Ultimate Care Conditioner. Originally a coveted secret inside our at-home hair color kits, this luxurious hair treatment is now available individually to help you maintain vibrant, luminous color between hair color applications. Formulated specifically for color-treated hair, it acts as a deep conditioner to defy damage and keep your locks looking their absolute best.
MORE DETAILS
Beloved In-Kit Formula: The iconic after-care hair conditioner from L'Oreal Paris Preference kits is now a full-size hair treatment; this deep conditioner and hair gloss treatment elevates your routine to extend your stunning color

First Day Color Shine: This advanced hair conditioner and hair moisturizer is crafted for those seeking rich, luminous color, providing visibly shinier hair and maintaining that fresh, first-day radiance week after week

Defies Hair Damage: Formulated to protect both color and hair, this deep conditioner helps defend against damage, ensuring your locks remain resilient, silky, and soft between at-home coloring sessions or salon visits

Premium Ingredients: Infused with Vitamin E and a UV filter, this hair moisturizer nourishes color-treated hair while remaining gentle on the scalp, offering a luxurious conditioning experience for women

Professional Validation: Validated by professional colorists, this paraben-free and sulfate-free hair mask for dry damaged hair is designed for all hair types; simply use once a week for optimal results
 
HOW TO USE
How to use conditioner?
Apply this hair conditioner once a week to clean, wet hair after shampooing. Leave on for two to three minutes, then rinse thoroughly to extend your hair color and defy damage.
INGREDIENTS
AQUA / WATER / EAU • CETEARYL ALCOHOL • GLYCERIN • BEHENTRIMONIUM CHLORIDE • CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA • AMODIMETHICONE • CETYL ESTERS • ISOPROPYL ALCOHOL • PARFUM / FRAGRANCE • PHENOXYETHANOL • SODIUM PCA • TRIDECETH-6 • TOCOPHERYL ACETATE • ETHYLHEXYL SALICYLATE • LINALOOL • HEXYL CINNAMAL • BENZYL ALCOHOL • CHLORHEXIDINE DIGLUCONATE • CETRIMONIUM CHLORIDE • CARVONE • CITRUS AURANTIUM PEEL OIL • LIMONENE • AMYL CINNAMAL • GERANIOL • BENZYL BENZOATE • CAMELINA SATIVA SEED OIL • CITRONELLOL • BENZALDEHYDE

FAQ

What is the L’Oréal Paris Superior Preference Shine Protect Ultimate Care Conditioner?

The Superior Preference Shine Protect Ultimate Care Conditioner is the iconic, professional-grade formula previously only available inside our Superior Preference at-home hair color kits. Now available as a full-size standalone treatment, this luxurious conditioner is designed to help you maintain vibrant, luminous color and a high-gloss finish between hair dye applications.

How do Vitamin E and UV Filters benefit color-treated hair in this formula?
Infused with Vitamin E and a protective UV Filter, this conditioner acts as a shield for your hair. Vitamin E provides essential nourishment to keep strands silky and soft, while the UV filter helps protect your color from the dulling effects of environmental damage. Together, they lock in a "moisture-plus-shine" barrier that prevents color from looking flat or faded.

How do I use the Superior Preference Shine Protect treatment for best results?
For optimal shine and color longevity, apply the conditioner to clean, damp hair once a week after shampooing. Distribute the product evenly through the mid-lengths and ends. Leave the treatment on for two to three minutes to allow the shine-enhancing ingredients to fully absorb, then rinse thoroughly. This weekly routine ensures your hair stays resilient and luminous.

Is this conditioner safe for all hair types and sensitive scalps?
Yes. The Superior Preference Ultimate Care Conditioner is suitable for all hair textures and types. It is strictly paraben-free and sulfate-free, making it gentle on your scalp and safe for even the most delicate color-treated strands. It provides a premium, salon-like conditioning experience for anyone looking to boost their hair's natural light-reflecting power.

Can this conditioner help maintain that "first-day" hair color shine?
Absolutely. The formula is specifically engineered for Shine Protection. By sealing the hair cuticle and smoothing the fiber, it maximizes light reflection. This ensures that the rich, stunning radiance you have on day one of your Superior Preference coloring lasts significantly longer, keeping your hair looking fresh and brilliant week after week.n, this treatment will help keep your locks silky, soft, and vibrant.
  • A woman with sleek, long blonde hair looks over her shoulder with a slight smile. The background is a soft gold gradient. Large white text on the left reads "VISIBLY SHINIER HAIR. YOU’RE WORTH IT." An image of the conditioner tube is in the bottom right corner.

Preference
Ultimate Conditioner