DESCRIPTION
Elevate your hair color routine with the L'Oreal Paris Preference Shine Protect Ultimate Care Conditioner. Originally a coveted secret inside our at-home hair color kits, this luxurious hair treatment is now available individually to help you maintain vibrant, luminous color between hair color applications. Formulated specifically for color-treated hair, it acts as a deep conditioner to defy damage and keep your locks looking their absolute best.
MORE DETAILS
Beloved In-Kit Formula: The iconic after-care hair conditioner from L'Oreal Paris Preference kits is now a full-size hair treatment; this deep conditioner and hair gloss treatment elevates your routine to extend your stunning color
First Day Color Shine: This advanced hair conditioner and hair moisturizer is crafted for those seeking rich, luminous color, providing visibly shinier hair and maintaining that fresh, first-day radiance week after week
Defies Hair Damage: Formulated to protect both color and hair, this deep conditioner helps defend against damage, ensuring your locks remain resilient, silky, and soft between at-home coloring sessions or salon visits
Premium Ingredients: Infused with Vitamin E and a UV filter, this hair moisturizer nourishes color-treated hair while remaining gentle on the scalp, offering a luxurious conditioning experience for women
Professional Validation: Validated by professional colorists, this paraben-free and sulfate-free hair mask for dry damaged hair is designed for all hair types; simply use once a week for optimal results
First Day Color Shine: This advanced hair conditioner and hair moisturizer is crafted for those seeking rich, luminous color, providing visibly shinier hair and maintaining that fresh, first-day radiance week after week
Defies Hair Damage: Formulated to protect both color and hair, this deep conditioner helps defend against damage, ensuring your locks remain resilient, silky, and soft between at-home coloring sessions or salon visits
Premium Ingredients: Infused with Vitamin E and a UV filter, this hair moisturizer nourishes color-treated hair while remaining gentle on the scalp, offering a luxurious conditioning experience for women
Professional Validation: Validated by professional colorists, this paraben-free and sulfate-free hair mask for dry damaged hair is designed for all hair types; simply use once a week for optimal results
HOW TO USE
How to use conditioner?
Apply this hair conditioner once a week to clean, wet hair after shampooing. Leave on for two to three minutes, then rinse thoroughly to extend your hair color and defy damage.
Apply this hair conditioner once a week to clean, wet hair after shampooing. Leave on for two to three minutes, then rinse thoroughly to extend your hair color and defy damage.
INGREDIENTS
AQUA / WATER / EAU • CETEARYL ALCOHOL • GLYCERIN • BEHENTRIMONIUM CHLORIDE • CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA • AMODIMETHICONE • CETYL ESTERS • ISOPROPYL ALCOHOL • PARFUM / FRAGRANCE • PHENOXYETHANOL • SODIUM PCA • TRIDECETH-6 • TOCOPHERYL ACETATE • ETHYLHEXYL SALICYLATE • LINALOOL • HEXYL CINNAMAL • BENZYL ALCOHOL • CHLORHEXIDINE DIGLUCONATE • CETRIMONIUM CHLORIDE • CARVONE • CITRUS AURANTIUM PEEL OIL • LIMONENE • AMYL CINNAMAL • GERANIOL • BENZYL BENZOATE • CAMELINA SATIVA SEED OIL • CITRONELLOL • BENZALDEHYDE
FAQ
What is the L’Oréal Paris Superior Preference Shine Protect Ultimate Care Conditioner?
The Superior Preference Shine Protect Ultimate Care Conditioner is the iconic, professional-grade formula previously only available inside our Superior Preference at-home hair color kits. Now available as a full-size standalone treatment, this luxurious conditioner is designed to help you maintain vibrant, luminous color and a high-gloss finish between hair dye applications.
How do Vitamin E and UV Filters benefit color-treated hair in this formula?
Infused with Vitamin E and a protective UV Filter, this conditioner acts as a shield for your hair. Vitamin E provides essential nourishment to keep strands silky and soft, while the UV filter helps protect your color from the dulling effects of environmental damage. Together, they lock in a "moisture-plus-shine" barrier that prevents color from looking flat or faded.
How do I use the Superior Preference Shine Protect treatment for best results?
For optimal shine and color longevity, apply the conditioner to clean, damp hair once a week after shampooing. Distribute the product evenly through the mid-lengths and ends. Leave the treatment on for two to three minutes to allow the shine-enhancing ingredients to fully absorb, then rinse thoroughly. This weekly routine ensures your hair stays resilient and luminous.
Is this conditioner safe for all hair types and sensitive scalps?
Yes. The Superior Preference Ultimate Care Conditioner is suitable for all hair textures and types. It is strictly paraben-free and sulfate-free, making it gentle on your scalp and safe for even the most delicate color-treated strands. It provides a premium, salon-like conditioning experience for anyone looking to boost their hair's natural light-reflecting power.
Can this conditioner help maintain that "first-day" hair color shine?
Absolutely. The formula is specifically engineered for Shine Protection. By sealing the hair cuticle and smoothing the fiber, it maximizes light reflection. This ensures that the rich, stunning radiance you have on day one of your Superior Preference coloring lasts significantly longer, keeping your hair looking fresh and brilliant week after week.n, this treatment will help keep your locks silky, soft, and vibrant.
Reviews
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1 to 8 of 9 Reviews
1 – 8 of 9 Reviews
Most Recent
2 out of 5 stars.
Ok hair product
9 hours ago
I have very thin damaged hair and I colour it myself. I used this conditioner on my hair and it dried it out. I didn’t like the texture or feel of my hair after using this. I felt like it dried my hair out. "I received this product for free from Topbox Marketing for testing and review purposes."
No, I do not recommend this product.
Originally posted on TopBox Marketing
Response from L'Oreal Paris Canada:
7 hours ago
BEC
We are sorry about your experience with Preference Conditioner. We want to assist, therefore, we have forwarded your comments to the appropriate department for further assistance. A member from our team will get in touch with you shortly.
3 out of 5 stars.
Wasn’t Impressed from a L’Oréal Lover.
a day ago
Here’s a review you could use:
As someone who regularly uses a variety of L’Oréal hair products and has had positive experiences with many of their lines, I was excited to try the L’Oréal Preference Conditioner. Unfortunately, this product did not meet my expectations. The scent was not pleasant, and after blow-drying my hair, it did not feel as soft, smooth, or healthy as it usually does with the products I normally use. While it may work well for others, I did not notice the results I was hoping for and would not purchase this conditioner again.
I received this product for free from Topbox Marketing for testing and review purposes.
No, I do not recommend this product.
Originally posted on TopBox Marketing
Response from L'Oreal Paris Canada:
10 hours ago
BEC
Thanks for reaching out and sharing your experience with our Preference Conditioner. This conditioner product helps maintain luminous colour between hair colour applications. We are sorry to hear that it did not meet your expectations. Feedback from our consumers is very important to us and helps us improve all of our products. Thanks again for sharing. We hope you continue to try all of our products.
4 out of 5 stars.
Feels soft!
a day ago
I received this product for free from Topbox Marketing for testing and review purposes. Right away I noticed the fresh scent while using it. It left my hair feeling soft and refreshed too. I used it after my regular shampoo and condition.
Yes, I recommend this product.
Originally posted on TopBox Marketing
5 out of 5 stars.
L'Oreal Superior Perference Ultimate Conditioner
2 days ago
I received this product from Topbox Marketing for free to test and review. Upon receiving L'Oreal Paris Superior Preference Ultimate Conditioner I realized this is the same conditioner that comes with the L'Oreal Hair Dye Kits.This is a great conditioner if your hair is damaged and dry. It has a very nice perfumed scent to it. I tried the conditioner the day after receiving and it conditioned my hair quite nicely . You need a smaller amount than most conditioners as this conditioner is quite rich. I would highly recommend this to anyone that has dry and damaged hair . Thank you
Yes, I recommend this product.
Originally posted on TopBox Marketing
5 out of 5 stars.
L’Oréal Paris Superior Preference Conditioner
3 days ago
I really enjoyed the scent of this conditioner by L’Oréal Paris! This conditioner made my hair feel effortlessly smooth and soft and used this in the evening after colouring my hair! It takes the frizz right out and makes your hair soft. I received this product for free from Topbox Marketing for testing and review purposes.
Yes, I recommend this product.
Originally posted on TopBox Marketing
5 out of 5 stars.
Silky smooth
4 days ago
After some highlights my hair feels a little crispy. Ive used this and immediately felt a huge difference! My hair feels smoother and looks shiner but not heavy. The scent is lovely but not too much.
I received this product for free from Topbox Marketing for testing and review purposes.
Yes, I recommend this product.
Originally posted on TopBox Marketing
5 out of 5 stars.
Excellent product
5 days ago
I bought the product, the product is excellent , I enjoyed the product , the product worked well , i liked the product , i enjoyed the product, I’ve been really impressed with this conditioner. From the first use, it made my hair feel noticeably softer and smoother without weighing it down. The texture is rich but not too heavy, so it spreads easily and rinses out clean without leaving any residue.
What stood out most is how well it detangles—my hair is much easier to manage after using it, with less breakage when brushing. It also adds a healthy shine and keeps my hair looking hydrated throughout the day, even in dry conditions.
The scent is pleasant but not overpowering, which I appreciate. A little goes a long way, so the bottle lasts quite a while. Overall, it’s a reliable, high-quality conditioner that delivers consistent results and leaves hair feeling nourished and refreshed.
Yes, I recommend this product.
Originally posted on TopBox Marketing
Response from L'Oreal Paris Canada:
4 days ago
CCC
Thank you so much for sharing such a wonderful and detailed review! We are absolutely thrilled to hear that our preference conditioner has made such a positive difference in your hair care routine.
Our team designed this formula specifically to deliver deep nourishment and leave your hair feeling noticeably softer and smoother.
5 out of 5 stars.
Soft, Shiny & Fresh-Looking Hair
5 days ago
I used the L’Oréal Paris Preference Conditioner at night after colouring my hair, and I was really impressed with how soft and smooth it made my hair feel. The conditioner has a pleasant salon-like scent that wasn’t too overpowering, and it rinsed out easily without leaving any heavy residue behind. After drying my hair, it looked shinier and felt much more hydrated compared to other colour-care conditioners I’ve tried. I also noticed that my hair colour looked vibrant and fresh for days after using it. Overall, I enjoyed the experience and would definitely continue using it as part of my hair care routine.
I received this product for free from Topbox Marketing for testing and review purposes.
Yes, I recommend this product.
Originally posted on TopBox Marketing
Response from L'Oreal Paris Canada:
4 days ago
CCC
Thank you so much for sharing your experience! We are absolutely thrilled to hear that our preference conditioner has left your hair feeling incredibly silky, radiant, and beautifully rejuvenated.
1 – 8 of 9 Reviews
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Most Recent
5 out of 5 stars.
Thick deep conditioning
5 days ago
I have bleached blonde waist long asian hair …so from black to blonde, so my hair is generally quite dry and damaged. It really likes this ultimate conditioner . I think it works amazing and tangle free. It smells nice too and my hair feels less frizzy when it’s try. It was even easy to comb through wet.
I received this product for free from Topbox Marketing for testing and review purposes.
Yes, I recommend this product.
Originally posted on TopBox Marketing
9 – 9 of 9 Reviews
