It's a gentle cream-to-foam face wash with powerful ingredients designed for mature skin. It effectively removes daily impurities and pollution while nourishing the skin with Collagen and Glycerin, leaving it feeling supple and smooth.

This nourishing cleanser delivers visible results: after 28 days, 93% of women agreed their skin feels velvety soft, and 86% agreed their skin feels nourished. It gently cleanses, soothes and moisturizes dry skin, and helps reduce tightness.

The caring cream-to-foam texture transforms from a rich cream into a soft foam, providing a sensorial cleansing experience. It effectively cleanses while respecting the skin's moisture barrier, ensuring comfort and preventing stripping, which is crucial for mature skin.

Dampen your face, lather a small amount of cream into a foam, then gently massage and rinse. Use twice daily. Yes, it's Dermatologist Tested for Safety and suitable for all skin types, even sensitive skin.

Infused with Collagen, which helps skin feel supple and smooth, and Glycerin, which provides essential moisture and comfort to soothe dry skin and reduce feelings of tightness after washing. These ingredients make cleansing a nourishing experience.

Daily, AM and PM. Apply 3-4 drops to clean and dry face. Follow with your usual moisturizer. Complete your dark spot routine with our Revitalift SPF 30.

Niacinamide is a brightening ingredient that helps to reduce the appearance of dark spots, including age spots, sunspots and post-acne marks as well.

Yes, all skin types are affected by dark spots! That is why our serum has been proven to work on all skin types (including the most sensitive) and all skin tones.

Yes, but always apply SPF in the morning.

Your hair grows in a continuous cycle with four phases: 1. Anagen (Growing Phase): This is the active growth period, lasting 3-4 years. Most of your hair (85-90%) is usually in this phase. If you're experiencing hair loss, this growing period can become much shorter. 2. Catagen (Transition Phase): A short transitional stage (2-3 weeks) where hair growth* stops, and the hair follicle shrinks slightly. 3. Telogen (Resting Phase): The follicle takes a break (about 3 months) before the hair sheds. Normally, around 10-15% of your hair is in this resting phase. However, with hair loss, a larger percentage of hairs can enter this resting phase, leading to thinner-looking hair. 4. Exogen (Shedding Phase): This is the phase where the hair actually falls out (typically lasting 2-6 months). The follicle then prepares for a new hair to grow. It’s completely normal to shed some hairs

Here's a simplified look at two common types of hair loss: •Hereditary Hair Loss (Androgenetic Alopecia): This type of hair loss is gradual and often runs in families. It's caused by genetics or hormonal changes and unfortunately isn't reversible. It's more common in men, affecting 20% before age 20 and half of all men over 50. It also affects women, especially after menopause. •Temporary Hair Loss (Telogen Effluvium): This type of hair loss happens suddenly and can be quite intense, but the good news is that it's usually temporary. It can be triggered by stress, childbirth, seasonal changes, illness, tight hairstyles, or even dietary issues. Once the underlying cause is addressed, the hair typically grows back.

Worried about your hair loss? You're not alone. Hair loss affectsover one third of Canada's adult population at some point. Here's a look at three key reasons why it happens: 1. Oxygen Imbalance: Healthy hair follicles need the right amount of oxygen. A protein called HIF-1 helps regulate this. But if HIF-1 isn't working properly, hair follicles do not receive enough oxygen, their metabolic activity can be impaired, leading to a decrease in the production of new hair strands, causing them to shrink and produce thinner hair. 2. Hardening Around the Follicle: L'Oréal research indicates that hair loss can be accompanied by a thickening of the cover around the hair follicle due to collagen buildup. This hardening restricts nutrient flow (microcirculation) to the hair. Consequently, the malnourished follicle produces thinner, weaker hair, which eventually falls out. 3. Environmental and Lifestyle Factors: Various external factors contribute to hair loss by increasing oxidative stress and damaging cells, thus affecting hair regeneration. These external factors include UV rays, pollution, inadequate diet or changes in weather and seasons can influence hair shedding.

While some types of hair loss are temporary and reversible, others require consistent care to manage. The L’Oréal Paris Hair Expertise Density Booster range is specifically designed to help combat signs of hair thinning and hair loss due to breakage, offering a complete routine that reinforces the hair fiber and helps prolong the hair life cycle. Formulated with Aminexil-R, a clinically studied molecule, the Density Booster system works to: •Strengthen hair from root to tip to reduce breakage, a common cause of hair fall. •Reinforce hair fiber for visibly denser, fuller-looking hair. •Prolong the hair’s life cycle, helping hair remain in the growth phase longer. Used daily, the shampoo and conditioner cleanse and nourish the scalp and lengths, while the Density Booster Serum penetrates the scalp with targeted care to support thicker-looking hair over time.

For best results, use the Density Booster routine daily to strengthen hair and reduce fall, promoting thicker, fuller hair over time.

Yes, whether your hair is curly, straight, color-treated or not, the Density Booster range is suitable for all hair types experiencing hair thinning and breakage-related hair loss.

Hair oil is a product designed to nourish, protect, and enhance the appearance of your hair. Typically, it's a blend of natural oils (like argan, coconut, jojoba, or olive oil) and often includes silicones or other beneficial ingredients.

Its primary functions are to:

Moisturize and Hydrate: Oils help to seal in moisture, preventing dryness and frizz.

Add Shine: They smooth the hair cuticle, reflecting light and creating a healthy, glossy look.

Reduce Frizz and Flyaways: By coating the hair shaft, oils help to tame unruly strands.

Protect from Damage: Some oils can offer a protective barrier against heat styling, environmental pollutants, and UV rays.

Detangle: They make hair smoother and easier to comb through, reducing breakage.

Improve Hair Health: Regular use can contribute to softer, stronger, and more manageable hair over time.

The application method can vary depending on your hair type and desired results, but here's a general guide:

Start with a Small Amount: A little goes a long way! Begin with just 1-2 pumps (or a few drops) for medium-length hair. You can always add more if needed.

Warm in Your Hands: Rub the oil between your palms for a few seconds. This helps to distribute it evenly and makes it easier to apply.

Focus on Mid-Lengths and Ends: These are the oldest and often driest parts of your hair. Avoid applying too much directly to the roots, especially if you have fine or oily hair, as it can make your hair look greasy.

Distribute Evenly: Gently work the oil through your hair, ensuring even coverage. You can use your fingers or a wide-tooth comb.

Use on Damp or Dry Hair:

Damp Hair (after washing): Apply oil to towel-dried hair before styling to help detangle, reduce frizz, and provide heat protection.

Dry Hair (as a finishing touch): Use a small amount on dry hair to add shine, tame flyaways, and provide a polished look throughout the day.

This depends on your hair type and needs:

Daily: If you have very dry, thick, or damaged hair, you might benefit from daily application, especially on your ends.

2-3 times a week: For most hair types, using hair oil a few times a week as part of your styling routine is sufficient.

As needed: On days your hair feels particularly frizzy, dull, or in need of a boost, you can apply a small amount.

Not if used correctly! The key is to use the right amount for your hair type and to focus on the mid-lengths and ends.

Fine or Oily Hair: Use a very small amount (half a pump or less) and apply sparingly, avoiding the roots.

Thick or Dry Hair: You can be a bit more generous, but still start small and build up. If your hair looks greasy, you've likely used too much. Try reducing the amount next time.

Yes, many hair oils offer a degree of heat protection by forming a barrier around the hair shaft. Apply the oil to damp hair before blow-drying or using hot tools. While some oils are formulated with specific heat protectant ingredients, it's always a good idea to check the product description for this claim. For very high heat styling, a dedicated heat protectant spray might also be beneficial.

While often used interchangeably, there can be subtle differences:

Hair Oils: Typically focus on deep nourishment, moisture, and overall hair health, often with natural oils as primary ingredients. They can be heavier and are great for conditioning.

Hair Serums: Are usually lighter in texture and are formulated more for immediate styling benefits like frizz control, shine, and smoothing. They often contain silicones to provide these instant effects.

The L'Oréal Paris Lip Liner BlurFiller is an innovative lip contour product designed to give you naturally fuller-looking lips with a unique soft-focus, blurred effect. It helps to seamlessly blur the lines between your lips and reality for a perfected pout.

This lip liner is formulated with innovative self-blur technology. This technology delivers a smooth, soft-focus finish that optically blurs the natural lines of your lips, giving them a more diffused and plumper appearance.

The BlurFiller features a "Fool-Proof Dome Tip." This unique, easy-to-use dome tip applicator is designed to glide on effortlessly. It allows for precise shaping and contouring without any skipping or dragging, making application smooth and simple.

No, blending is not needed! The L'Oréal Paris BlurFiller Lip Contour provides a seamless, natural-looking result that requires no additional blending. This makes your lip makeup routine quicker and ensures a perfect finish every time.

You can achieve a versatile range of lip looks. Wear it on its own for a natural, plumped effect that enhances your lips' natural beauty. Alternatively, pair it with your favorite L'Oréal Paris lip oil or lipstick to add extra dimension and shine for a more complete look.

The key benefits include:
Creating naturally fuller-looking lips.
Achieving a soft-focus, blurred effect for a perfected pout.
Effortless and precise application thanks to the dome tip.
No blending required, saving you time and effort.
Providing a natural, plumped effect that enhances your lips.

Casting Crème Gloss is a no ammonia tone on tone conditioning hair dye specifically dedicated to consumers willing to bring some shine to their hair while covering their 1st greys up to 70% of grey hair.

The glycolic gloss complex is defined by glycolic acid and other ingredients carefully selected inside the formula known to coat hair fiber and brings gloss to the hair. This glycolic gloss complex will bring shine to your hair and 3x glossier color.

Casting Crème Gloss is a tone-on-tone formula that covers up to 70% grey coverage on all hair texture. It brings 3X glossier hair* and 4X more nourishment/moisture*.
*instrumental test

A tone-on-tone formula contains two products: a colouring cream and a developer. The same way as traditional hair colour, the two components need to be mixed before application.
A tone-on-tone hair dye primarily provides to the consumers reflects without changing the tone level of their hair. The reflects fade over time without a "root effect". Moreover, it can provide optimal coverage of grey hair up to 70% (depending on the shade), whereas classic oxidative colouring can provide up to 100% coverage.
Tone on tone is not recommended for people who have more than 70% of grey hair or for people who want a lighter colour than they currently have.

Compared to a traditional hair color, meaning a permanent hair dye, the tone-on-tone hair color does not change the tone level of hair, meaning it is not for hair transformation. The processing time is shorter (20min) and Casting Crème Gloss has been formulated with a low concentration of alkaline agents. This low concentration of MEA reduce the opening of the cuticles to :
- Allow soft penetration of dyes inside the hair resulting in a lower hair sensitizing colouration process compared to permanent hair color.
- Reduce the lift and ensure a minimum rootline effect.

Casting Crème Gloss lasts up to 32 shampoos, it will slowly and gradually fade overtime with no rootline effect. This fading depends also on the quality of the hair, so it can change from one to another.

Telescopic Extensionist Mascara is designed to lengthen, curl, and volumize your lashes, extending your lashes up to +5MM closer to your brows and up to 24 hour wear.

It features an innovative "Made-to-extend" formula with magnetic pigments and lengthening fibers that adhere to each lash, creating an extreme extension effect. Its sculpting comb brush with over 300 bristles also helps to separate and lift each lash.

Yes, absolutely! This mascara is ophthalmologist-tested, and suitable for sensitive eyes and contact lens wearers.

Apply the mascara from the root to the tip of your lashes, wiggling the brush slightly from side to side to ensure even distribution and build volume.

Despite its long-lasting wear, the L'Oréal Paris Telescopic Extensionist Mascara is easy to remove at the end of the day using your preferred eye makeup remover.

L'Oréal Paris Haute Precision eyeliner is characterized by its exceptionally fine and controlled applicator, a felt tip of 0.01mm. This allows for effortless creation of incredibly sharp, clean lines, from ultra-thin to more dramatic, giving you ultimate control over your eye makeup look.

These eyeliners offer intense, rich color payoff and are designed for long-lasting wear, for up to 24 hour wear and resist water and smudging.

Haute Precision eyeliners are ophthalmologist-tested, making them suitable for individuals with sensitive eyes and those who wear contact lenses.

The precision tip is incredibly versatile. For a subtle, fine line, use the tip with light pressure. To create a thicker, more dramatic line or a winged effect, apply slightly more pressure. The design allows for continuous and even flow, making it easy to build up your desired intensity.

Absolutely. These eyeliners are formulated for extended wear, smudge-resistant and water-resistant.

The L'Oréal Paris Hyaluron Tint Lip Stain Serum is an innovative makeup product that brings together the best of both worlds: the long-lasting vibrancy of a lip stain and the intense hydration of a lip serum. It's designed to give you beautiful color and moisturized lips all day long.

This lip stain serum offers multiple benefits, including up to 12 hours of weightless color, an instant 80% hydration boost, and a formula infused with hyaluronic acid for deep moisture. It starts with a glossy finish and transforms into a soft, blurry matte stain.

You can enjoy rich, beautiful color that lasts for up to twelve hours. Initially, it applies with a glossy finish, but it then gracefully settles into a soft, blurry matte stain for a modern and chic look.

The Hyaluron Tint Lip Stain Serum is infused with hyaluronic acid, a powerful hydrating ingredient known for its ability to attract and retain moisture. This innovative formula delivers an immediate 80% hydration boost, helping to keep your lips feeling instantly moisturized and comfortable.

Yes, absolutely! This is a multi-use product that's perfect for creating a cohesive look. While it's great for a pop of color on your lips, you can also dab a small amount on your cheeks for a natural, healthy-looking blush.

The product features an innovative Plush Applicator. This unique pillow-like applicator is designed for both comfort and precision, gliding smoothly across your lips to deposit the perfect amount of product for an even and effortless application every time.

The concept combines the desirable attributes of L'Oréal Paris's Infallible Fresh Wear foundations – known for their lightweight, breathable, and long-lasting formulas – with the innovative, on-the-go application of a cushion compact.

It offers buildable coverage with a natural, blurred-matte finish that doesn't feel heavy or cakey on the skin. It is designed to provide a comfortable, second-skin feel that allows your complexion to breathe.

Cushion foundations come in a compact with a sponge soaked in liquid foundation, along with an applicator puff. You simply press the puff onto the cushion to pick up the makeup and then pat it onto your face. The benefits include extreme portability for touch-ups throughout the day, easy and even application, and a lightweight feel that's perfect for a fresh, natural look.

Yes, the cushion foundation has an up to 24H wear and is suitable for all skin types, including sensitive skin.

LUMI Glotion is a multi-purpose product that can be used in several ways to brighten your complexion. It is primarily a tinted highlighter/bronzer and moisturizer. You can use it:

1. On its own for a subtle, even glow on bare skin.
2. As a base under your foundation makeup to add luminosity to your entire face.
3. To illuminate and sculpt specific areas after applying your foundation (cheekbones, brow bone, Cupid's bow, bridge of the nose).
4. Mixed with your body moisturizer for a radiant glow on your body.
5. A darker shade can even be used for light contouring or to give a sun-kissed look.

The Jumbo format offers 100mL of product while the regular format offers 40mL of product. The Jumbo is perfect for body application to add multi-dimensional glow to your collarbones, shoulders, legs or any other areas you would like to highlight!

Yes, LUMI Glotion has been tested under dermatological control and is formulated to moisturize the skin as it is formulated with shea butter & glycerine, making it particularly popular with people with dry skin, as it helps makeup look less dry or “cakey.” When it comes to acne-prone or sensitive skin, opinions vary. While one user was able to use it without clogging their pores, it is always recommended to test the product if you have specific concerns about your skin.

No, LUMI Glotion does not contain SPF. The darker shades of LUMI Glotion can indeed give the appearance of a more tanned or bronzed complexion, but this effect is temporary and washes off, as it is not a self-tanner.

LUMI Glotion is available in 3 flexible shades that can be chosen based on the desired effect and your skin tone.Here are a few application tips:

• For a natural glow and even skin tone, choose a shade close to your usual skin color.
• For a “tanned” or bronzed effect, opt for a shade slightly darker than your skin tone.
• For a more pronounced illuminating effect, some people like to choose a slightly lighter shade.
• The best way to test the shade is to apply it to your jawline or the back of your hand to see how it blends with your skin.

The L'Oréal Paris Lumi Bronzer Stick is a convenient twist-up bronzing stick designed to give your complexion a natural, sun-kissed glow. It effortlessly adds warmth and dimension to your face, leaving your skin looking soft and smooth with a beautifully diffused finish.

This bronzer features a unique silky-smooth, ultra-melting formula. It applies incredibly easily to the skin and transforms into a soft, powdery finish. This allows for seamless blending and a very natural-looking tan that's never streaky or harsh.

For a natural, sun-kissed look, apply the stick directly to the areas where the sun would naturally hit your face – typically your cheekbones, forehead, and the bridge of your nose. You can then gently blend the product with your fingertips, a makeup sponge, or a brush until it's seamless. For a more intense bronzed effect, you can build up the color by applying multiple layers.

The Lumi Bronzer Stick is available in 4 luminous shades to suit various skin tones and desired bronzing levels.

The Lumi Bronzer Stick is specifically formulated as a cream-to-powder stick bronzer to add warmth and a sun-kissed look. Use the Lumi Liquid Blush for a radiant flush of colour on the cheeks & the Lumi Glass Highlighter Stick for the viral glass skin look on any high points of the face.

Skin Ink provides up to 48 hours of transfer-proof and water-proof wear, lasting until you choose to remove it. 

It combines the coverage of a foundation with the blurring effect of a concealer, so you can achieve a flawless finish with just one product. 

No, Skin Ink has a lightweight "light as ink" texture that feels ultra-thin and undetectable, never cakey or mask-like. 

It leaves a natural-looking, soft matte finish that looks fresh all day. 

While we always recommend checking the full ingredient list, Skin Ink is designed to be comfortable for all skin types. However, a patch test is always recommended for those with known sensitivities. 

Yes, L'Oréal Paris Excellence Crème Universal Nudes is specifically formulated to provide 100% grey coverage, ensuring a seamless and natural-looking result.

Absolutely! It features an ammonia-free coloring cream and is also free from parabens, phthalates, and mineral oil, making it a gentler choice for your hair and sensitive scalp.

The "Universal Nudes" technology in this shade creates a natural reflect by harmoniously blending warm and cool tones. This unique balance is designed to complement all skin tones, simplifying the process of finding your perfect shade.

Each kit comes with a Triple Care Color Complex, a three-step routine that includes an ammonia-free coloring cream with Pro-Keratine, a gentle post-color shampoo to cleanse, and a nourishing conditioner infused with ceramides to protect and care for your hair.

For optimal grey coverage, it's recommended to leave the color on for a total of 40-45 minutes: 25 minutes initially, followed by an additional 15-20 minutes for maximum gray hair coverage.

Yes, it certainly does! L'Oréal Paris Excellence Crème Universal Nudes is a truly caring hair dye. Infused with nourishing Ceramides, this advanced formula is designed not just to color, but to strengthen your hair during the process. This unique protective action ensures up to 90% less breakage compared to untreated hair. You can achieve stunning, vibrant color while keeping your hair strong and resilient.

L'Oréal Paris Voluminous Panorama Mascara is designed to deliver panoramic, corner-to-corner volume. Lashes are so fanned out, making your eyes appear up to 1.4x bigger.

The mascara features a multi-level bristle brush with both short and long bristles, specifically designed to grab and coat every single lash from root to tip, ensuring even application and maximized volume for a fanned-out effect.

Yes, its formula is engineered to be clump-free, smudge-proof, and flake-resistant. Additionally, it has been ophthalmologist-tested, making it suitable for sensitive eyes and contact lens wearers.

The washable formula is infused with a 5% exclusive Stretchflex complex, which helps to extend lashes upwards and outwards, providing flexible volume and ensuring comfortable wear throughout the day.

For optimal results, place the brush at the base of your lashes and wiggle it up and out in a zigzag motion to stretch and fan out each lash. For a more dramatic or "false lash" effect, apply two to three coats to both upper and lower lashes.

Semi-permanent hair color does not contain peroxide so it can not lift the hair, therefore it can only make the hair darker and not lighter. The color will only last about six to twelve shampoos because it only deposits the hair color on the outermost layer of the hair. This is a good choice to try if you are afraid you may not like the color. Also, semi-permanent will enhance the shine and condition of the hair since it is not lifting. Demi-Permanent hair color contains low amounts of peroxide which unlike semi-permanent, it can lighten the hair slightly. Demi-permanent deposits the color between the cuticle and cortex, therefore, making it last longer, anywhere from 12 – 26 washes. Permanent hair color just as the name suggests, it is a permanent hair color and will last until the colored strands grow out. Permanent hair color can lighten hair up to 4 levels anything more than that is not recommended as it can cause damage to the hair.

After you receive your color service, wait at least 24 hours before shampooing your hair…48 hours is even better. Try and limit your washing to 3 times a week, especially if you have a more intense color like, red.

This is a really common question, but yes it is safe to colour hair during pregnancy or when breastfeeding. It’s natural to be apprehensive about colouring your hair during this anxious time, but as long as the normal procedures are carried out (e.g. Allergy test 48 hours before), then the normal rules still apply.

Blonde hair doesn’t contain a lot of colour pigment, and it is generally more porous than other hair colours, which leaves it susceptible to absorbing whatever it is soaked in. When you are in the swimming pool, it is the oxydisation of copper and iron in the water (caused by the chlorine) which can leave blonde hair with a nasty green tinge! Think of it as a similar reaction to rain creating rust!

It is always best to colour hair after a holiday – the sun and the pool can wreak havoc on freshly coloured hair! Also, if your client is holidaying somewhere hot and exotic, the change in conditions can leave hair dry, dull and brittle – so it’s always best to get them to check in after their trip for a recondition with their colour.

This low commitment spray is ideal for those in need of a quick fix between home colorings and salon appointments or sudden appearance of grey hair. It is available in 10 different shades, from blond and brown to black and works on all hair types.

This Instant Root Concealer Spray is a temporary root touch up solution. It conceals greys in seconds for flawless roots and lasts until your next shampoo.

We suggest you shampoo your hair first and wait 24H to color your hair.

This spray covers grey roots instantly in just 3 seconds and it takes up to 1 minute to dry.

The temporary color dries in 1 minute.

It is recommended to apply the concealer after you use a curling iron but before hairspray.

Up to 25 uses.

Yes, this product blends in perfectly with your hair color. The pin-point micro diffuser allows for a light, but thorough spray that ensures each hair gets targeted with natural looking color for seamless coverage. It is suitable for people who use permanent or semi-permanent hair dye and can be matched with your hair color, even salon colors, for a natural looking finish.

Voluminous Lash Paradise Mascara has become a true favorite for its ability to transform lashes, offering them opulent volume and spectacular length. Its formula, enriched with floral oil, is designed to be gentle and comfortable, even for sensitive eyes, while delivering visible results. Its secret also lies in its ultra-soft, wavy brush, composed of over 200 bristles, which captures every lash for smooth, clump-free application. The result? dramatic volume and length with a lightweight feel.

For the optimal look, follow these simple steps: Preparation: Start with clean, dry lashes. If you use an eyelash curler, do so before applying mascara. Initial application: Hold the brush horizontally and place it at the base of your lashes. Zig-zag motion: Gently sweep the brush upwards along your lashes with a slight zig-zag motion from root to tip. This motion helps to coat each lash thoroughly and prevent clumps. Additional coats: For even more intense volume and length, wait a few seconds for the first coat to dry slightly, then apply a second (or even a third) coat. Feel free to focus on the outer lashes for a doe-eyed effect. Lower lashes: Use the tip of the brush to delicately apply mascara to your lower lashes.

Yes, absolutely! Voluminous Lash Paradise Mascara has been ophthalmologist-tested and is suitable for sensitive eyes as well as contact lens wearers. Its formula is designed to be gentle and comfortable throughout the day. However, as with any cosmetic product, if irritation occurs, it is recommended to discontinue use.

Yes! If you're looking for an all-day hold, a waterproof version of Voluminous Lash Paradise Mascara is also available. It offers the same promises of spectacular volume and length, with the added benefit of resistance to water, humidity, and tears. Ideal for busy days, workouts, or emotional moments!

Lash Paradise is easily removed with soap and water or eye makeup remover.

The L'Oréal Paris Le Shadow Stick is a cream eyeshadow stick designed for quick, easy, and versatile eye makeup application. It features a creamy, smooth texture that glides effortlessly onto the eyelids, offering blendable and buildable color in a convenient stick format.

This shadow stick offers several key benefits:

Ease of Use: Its stick format makes application incredibly simple and fast, ideal for beginners or quick makeup routines.
Long-Lasting Wear: It's designed to be transfer and smudge-resistant, with up to 16 hours of wear.
High Pigmentation: It delivers rich, vibrant color with just a single swipe, which can be intensified by layering.
Versatility: It can be used as a standalone eyeshadow, as an eyeliner, or as a base to create more complex eye looks, including smoky effects.
Smooth Application: The creamy texture ensures it glides on smoothly without tugging or pulling on delicate eyelid skin.

Yes, the L'Oréal Paris Le Shadow Stick is available in a variety of rich colors and finishes, including both matte and shimmering options, allowing for diverse eye makeup creations.

Simply glide the stick directly onto your eyelids. You can then blend the color out with your fingertip or a brush for a seamless look. A formula that is both buildable and blendable, making it easy to work with.

Yes, the creamy formula is very blendable, allowing you to soften edges or create gradients. It is also highly buildable, meaning you can apply multiple layers to achieve your desired color intensity, from a sheer wash to a bold, opaque look.

The Le Shadow Stick is designed to be transfer and smudge-resistant.

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With so many different products on the market it can be difficult to know where to start. The first step is knowing your skin type and adapting your routine and products accordingly. Every routine will start with cleansing and end with moisturizing, and sun protection. Depending on your skin, in between, you can add serums, eye creams and other skincare products with active ingredients to target your concerns.

Your skincare routine will depend on your skin type and any concerns you want to address. The basics in every routine are cleanser, moisturizer and sun protection. It’s important to choose a gentle cleanser formulated for your skin type to get rid of dirt, sebum, traces of makeup and pollution. Moisturizer keeps your skin hydrated and looking plump and refreshed. Applying sun protection every day protects your skin from UV rays and the oxidative stress they generate. Complete your routine with targeted products such as serums that are often super-concentrated and packed with nutrients and ingredients for specific concerns, like wrinkles.

Most of you probably already have a pretty good idea about your skin type. If in doubt, wash your face with a gentle cleanser and wait 30-60 mins. How does your skin feel? Is it slightly tight? Is it starting to shine? Here are some key signs to look out for:

Dry skin:your skin feels parched or tight when you smile
Normal skin: you notice a slight shine on your nose and forehead
Oily skin: there is a lot of shine on your nose, forehead and cheeks
Combination skin: your skin gets oily around T-zone
Sensitive skin:your skin is a little itchy or red in tone

The skin plays an essential role as a protective barrier keeping microbes out and water in. Exposed to external stressors like the sun and pollution, it needs to be looked after to stay healthy. This means applying appropriate sun protection, drinking lots of water to stay hydrated and adapting your skincare routine to your skin type. Let’s not forget the importance of a good night’s sleep and keeping stress to a minimum.

" We take safety and testing very seriously. High-quality ingredients are carefully chosen from selected suppliers. Uncompromising R&D ensures that our formulas combine efficacy and tolerance. Each product is then tested on a wide diversity of skin colors, skin types, and age groups."

Many ingredients have benefits for the skin. Depending on the specific concern you want to address, you can find an array of targeted products containing powerful derma-actives. As an antioxidant, Vitamin C increases radiance and collagen production, while glycolic acid has resurfacing and exfoliating actions and retinol reduces wrinkles by boosting dermal fibers.

Committed to the battle against animal testing, we banned the practice in our labs in 1989, nearly 15 years before European regulations came into force. Even in China, where we have been modifying the regulation by sharing our testing protocols, L’Oréal Paris products are not tested on animals.

" In the L’Oréal Paris laboratories, our teams of scientists – biologists, pharmacists, biochemists, chemists and dermatologists – work together to perfect our products. The skincare ranges are developed with dermatologists at every step and their efficacy proven through clinical testing."

Skin Ink provides up to 48 hours of transfer-proof and water-proof wear, lasting until you choose to remove it. 

It combines the coverage of a foundation with the blurring effect of a concealer, so you can achieve a flawless finish with just one product. 

No, Skin Ink has a lightweight "light as ink" texture that feels ultra-thin and undetectable, never cakey or mask-like. 

It leaves a natural-looking, soft matte finish that looks fresh all day. 

While we always recommend checking the full ingredient list, Skin Ink is designed to be comfortable for all skin types. However, a patch test is always recommended for those with known sensitivities. 

Skin Ink provides up to 48 hours of transfer-proof and water-proof wear, lasting until you choose to remove it. 

It combines the coverage of a foundation with the blurring effect of a concealer, so you can achieve a flawless finish with just one product. 

No, Skin Ink has a lightweight "light as ink" texture that feels ultra-thin and undetectable, never cakey or mask-like. 

It leaves a natural-looking, soft matte finish that looks fresh all day. 

While we always recommend checking the full ingredient list, Skin Ink is designed to be comfortable for all skin types. However, a patch test is always recommended for those with known sensitivities. 

Superior Preference hair color is a permanent hair dye with up to 9 weeks of fade-defying colour and shine.

Superior Preference provides up to 100% grey coverage. If you are hesitating between two shades, choose the lightest between the two. This color will work great even if you have a lot of grey hair.

To choose the right hair shade:​
1) Choose your new color from blonde, brown, black and red.​
2) Choose whether you want a lighter or darker colour from our 50 shades.​
3) Choose your reflect from a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base color.​

The Superior Preference formula has been improved and the hair models on our packaging have changed. Use our steps-by-steps shade guide above to find your new model.