Product Details
Highlighted blonde or brunette, blonde, bleached or silver hair can suffer from brassiness. Our formula with purple pigment instantly neutralizes unwanted yellow and orange tones while deeply nourishing hair.
Highlighted blonde or brunette, blonde, bleached or silver hair can suffer from brassiness. Our formula with purple pigment instantly neutralizes unwanted yellow and orange tones while deeply nourishing hair.
Ingredients
Aqua, Sodium Laureth Sulfate, Coco-Betaine, Glycol Distearate, Cocamide Mipa, CI 60730/Acid Violet 43, Cocos Nucifera Oil, Sodium Lauryl Sulfate, Sodium Chloride, Sodium Benzoate, Sodium Hydroxide, Ethylhexyl Salicylate, Trideceth-6, Polyquaternium-7, Polyquaternium-10, Salicylic Acid, Limonene, Linalool, Benzyl Salicylate, Benzyl Alcohol, Amodimethicone, Alpha-Isomethyl Ionone, Carbomer, Citric Acid, Citronellol, Cetrimonium Chloride, Coumarin, Hexylene Glycol, Hexyl Cinnamal, Amyl Cinnamal, Parfum. F.I.L. C243299/1
Usage
Once a week, in between your Color Radiance routine, massage on hair for 1–3 minutes before rinsing well. (For highlighted brunette hair, up to 5 minutes.) Keep out of reach of children. Wear suitable gloves. Avoid contact with eyes. In case of contact with eyes, rinse immediately and thoroughly. Only use for hair colour correction purposes.
Reviews
Average Customer Ratings
Quality of Product, 4.4 out of 5
Value of Product, 4.5 out of 5
Customer Images and Videos
Filter Reviews
Rating
Locale
1 to 8 of 68 Reviews
1 – 8 of 68 Reviews
Most Recent
3 out of 5 stars.
Purple handed
a year ago
The purple stains my hand and nails! But my hair does turn out a little less brassy. Just a little. I have other purple products that do a better job.
No, I do not recommend this product.
Helpful?
Quality of Product, 3.0 out of 5
Value of Product, 3.0 out of 5
Response from L'Oreal Paris Canada:
11 months ago
BEC
Thank you for reaching out to L'Oréal Paris and sharing some feedback with us on our Color Radiance Purple Shampoo. We appreciate you sharing your personal experience and will be forwarding your comments with others on our team. We hope you keep trying our products in the future!
2 out of 5 stars.
Bit harsh on mature scalps (60+)
a year ago
Oy, my scalp is itchy! I wanted to love this as I have grey hair with some ashy spots. This came recommended by a beauty supply store.
If I had my receipt I’d take it back. Unfortunate.
No, I do not recommend this product.
Helpful?
Quality of Product, 2.0 out of 5
Value of Product, 2.0 out of 5
Response from L'Oreal Paris Canada:
a year ago
Consumer Care Center
Hello Melon,
We are sorry to learn of your experience with the Color Radiance Purple Shampoo.
We would like to assist you in this matter you will receive an email from our part for more information.
5 out of 5 stars.
Love it
5 years ago
Product gives my grey hair a soft healthy look and reasonable price wise.
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
5 out of 5 stars.
nice
5 years ago
this is a #freeproduct from @topbox. this product works great. I use both the shampoo and conditioner and leave both on for about 5 minutes at least 3 times a week for the last 2 weeks. Works great for highlighted hair to keep that fresh salon look. #trywithtopbox
Yes, I recommend this product.
Helpful?
Quality of Product, 4.0 out of 5
Value of Product, 5.0 out of 5
3 out of 5 stars.
Okay shampoo
5 years ago
I recently received this shampoo for free in exchange for an honest review. I’ve been blonde off and on all my life and am no stranger to purple shampoo. This one has a nice scent, nothing overpowering. Overall the pigment isn’t bad but not the most powerful drugstore brand I’ve used. It’s definitely okay to use in between a stronger pigmented shampoo. It does beat some of the brassiness but not all of it. I didn’t find it any more drying than any other purple shampoo. If you’re looking for something to combat brassy tones then this is fine. If you’re looking for something to keep your hair white, I’d look for something stronger.
Yes, I recommend this product.
Helpful?
Quality of Product, 4.0 out of 5
Value of Product, 5.0 out of 5
3 out of 5 stars.
As Expected, Average
5 years ago
I received this as a #freeproduct to #trywithtopbox. I was excited to try it as my usual purple shampoo is quite a bit more expensive. I've had good experience with L'Oreal in the past and this product met the mark, but didn't exceed it in any way.
I liked the texture but the colour was quite dark and the scent is somewhat unappealing. The shampoo worked to help reduce brassiness which was great, but it left my hair feeling dry.
I appreciate the opportunity to try, but I don't think I would buy this again.
Yes, I recommend this product.
Helpful?
Quality of Product, 3.0 out of 5
Value of Product, 4.0 out of 5
Response from L'Oreal Paris Canada:
5 years ago
Consumer Care
Hi! Thank you for sharing your experience and feedback with us. We are sorry to hear your experience with the Colour Radiance Purple Shampoo didn’t go as expected. To help this inconvenience, please give us a call at 1-888-456-7325. One of our representatives will gladly assist you. We are open from 9:00 am to 5:00 pm EST.
Thank you!
5 out of 5 stars.
My blond is beautiful
5 years ago
I really liked the results I got from this. It definitely took the brassiness out of my blond. The shampoo is dark purple, lathers up well and has a light fragrance . Other purple shampoos left my fine hair feeling very coarse and dry but this one doesn't. I used it twice a week and left it on for a couple minutes before I rinsed it out. #freeproduct #trywithtopbox
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
4 out of 5 stars.
Great
5 years ago
Le shampooing L'Oreal Paris Hair Expertise Color Radiance Purple est parfait pour éclaircir mes cheveux colorés et éliminer les cuivres. Il suffit de bien le rincer pour ne pas tacher le cuir chevelu. Odeur incroyable après utilisation.
Yes, I recommend this product.
Helpful?
Quality of Product, 4.0 out of 5
Value of Product, 4.0 out of 5
1 – 8 of 68 Reviews
Reviews
Average Customer Ratings
Quality of Product, 4.4 out of 5
Value of Product, 4.5 out of 5
Customer Images and Videos
Filter Reviews
Rating
Locale
1 to 8 of 68 Reviews
1 – 8 of 68 Reviews
Most Recent
3 out of 5 stars.
Purple handed
a year ago
The purple stains my hand and nails! But my hair does turn out a little less brassy. Just a little. I have other purple products that do a better job.
No, I do not recommend this product.
Helpful?
Quality of Product, 3.0 out of 5
Value of Product, 3.0 out of 5
Response from L'Oreal Paris Canada:
11 months ago
BEC
Thank you for reaching out to L'Oréal Paris and sharing some feedback with us on our Color Radiance Purple Shampoo. We appreciate you sharing your personal experience and will be forwarding your comments with others on our team. We hope you keep trying our products in the future!
2 out of 5 stars.
Bit harsh on mature scalps (60+)
a year ago
Oy, my scalp is itchy! I wanted to love this as I have grey hair with some ashy spots. This came recommended by a beauty supply store.
If I had my receipt I’d take it back. Unfortunate.
No, I do not recommend this product.
Helpful?
Quality of Product, 2.0 out of 5
Value of Product, 2.0 out of 5
Response from L'Oreal Paris Canada:
a year ago
Consumer Care Center
Hello Melon,
We are sorry to learn of your experience with the Color Radiance Purple Shampoo.
We would like to assist you in this matter you will receive an email from our part for more information.
5 out of 5 stars.
Love it
5 years ago
Product gives my grey hair a soft healthy look and reasonable price wise.
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
5 out of 5 stars.
nice
5 years ago
this is a #freeproduct from @topbox. this product works great. I use both the shampoo and conditioner and leave both on for about 5 minutes at least 3 times a week for the last 2 weeks. Works great for highlighted hair to keep that fresh salon look. #trywithtopbox
Yes, I recommend this product.
Helpful?
Quality of Product, 4.0 out of 5
Value of Product, 5.0 out of 5
3 out of 5 stars.
Okay shampoo
5 years ago
I recently received this shampoo for free in exchange for an honest review. I’ve been blonde off and on all my life and am no stranger to purple shampoo. This one has a nice scent, nothing overpowering. Overall the pigment isn’t bad but not the most powerful drugstore brand I’ve used. It’s definitely okay to use in between a stronger pigmented shampoo. It does beat some of the brassiness but not all of it. I didn’t find it any more drying than any other purple shampoo. If you’re looking for something to combat brassy tones then this is fine. If you’re looking for something to keep your hair white, I’d look for something stronger.
Yes, I recommend this product.
Helpful?
Quality of Product, 4.0 out of 5
Value of Product, 5.0 out of 5
3 out of 5 stars.
As Expected, Average
5 years ago
I received this as a #freeproduct to #trywithtopbox. I was excited to try it as my usual purple shampoo is quite a bit more expensive. I've had good experience with L'Oreal in the past and this product met the mark, but didn't exceed it in any way.
I liked the texture but the colour was quite dark and the scent is somewhat unappealing. The shampoo worked to help reduce brassiness which was great, but it left my hair feeling dry.
I appreciate the opportunity to try, but I don't think I would buy this again.
Yes, I recommend this product.
Helpful?
Quality of Product, 3.0 out of 5
Value of Product, 4.0 out of 5
Response from L'Oreal Paris Canada:
5 years ago
Consumer Care
Hi! Thank you for sharing your experience and feedback with us. We are sorry to hear your experience with the Colour Radiance Purple Shampoo didn’t go as expected. To help this inconvenience, please give us a call at 1-888-456-7325. One of our representatives will gladly assist you. We are open from 9:00 am to 5:00 pm EST.
Thank you!
5 out of 5 stars.
My blond is beautiful
5 years ago
I really liked the results I got from this. It definitely took the brassiness out of my blond. The shampoo is dark purple, lathers up well and has a light fragrance . Other purple shampoos left my fine hair feeling very coarse and dry but this one doesn't. I used it twice a week and left it on for a couple minutes before I rinsed it out. #freeproduct #trywithtopbox
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
4 out of 5 stars.
Great
5 years ago
Le shampooing L'Oreal Paris Hair Expertise Color Radiance Purple est parfait pour éclaircir mes cheveux colorés et éliminer les cuivres. Il suffit de bien le rincer pour ne pas tacher le cuir chevelu. Odeur incroyable après utilisation.
Yes, I recommend this product.
Helpful?
Quality of Product, 4.0 out of 5
Value of Product, 4.0 out of 5
1 – 8 of 68 Reviews
