Hair Color

Colouring And Maintaining Your Blonde At Home

Colour-proof your haircare routine

  • Pick a caring formula: Opt for a formula free of harsh sulfates, salts or surfactants, which can strip colour. Our salon-quality EverPure Moisture range is especially gentle on colour and recently won the I Recommend Award Beauty Awards*. 
  • Go Purple! Adding a purple shampoo and conditioner to your haircare routine once a week is a must for keeping brassiness at bay. The purple pigments work to counteract orange and yellow tones, keeping blonde looking its absolute best. Colour Radiance Purple Shampoo and Conditioner, helping to extend colour for 8 weeks.

Achieving your perfect blonde again and again

Getting that salon quality blonde doesn’t have to be timely or costly. Luckily, when it comes to achieving luminous colour, Superior Preference has you covered. With shades ranging from light, honey, to champagne blonde, it delivers super shiny, lasting colour with fade-defying results for up to 8 weeks.

Lightening your locks to platinum levels is achievable, we promise! Feria Extreme Platinum is our go-to solution for bleaching at home, and can lift up to 7 levels. It also includes an exclusive anti-brass conditioner that provides cool tones to help prevent brassiness. 

Looking to banish dark roots? Enter our new Magic Root Cover for Blondes, a temporary fix that will turn you back to blonde in 3 seconds. The perfect on-the-go option to maintaining your look in-between colour sessions. Available in medium and light blonde shades.

{ "@context": "", "@type": "WebPage", "speakable": { "@type": "SpeakableSpecification", "cssSelector": ["speakable-content"] }, "url": "" }
{ "@context": "", "@type": "Thing", "subjectOf": { "@type": "ItemList", "itemListElement": [ ] } } { "@context": "", "@type": "BreadcrumbList", "itemListElement": [ { "@type":"ListItem", "position": 1, "item": { "@id": "/", "name": "Home" } } , { "@type":"ListItem", "position": 2, "item": { "@id": "", "name": "Beauty Blog" } } , { "@type":"ListItem", "position": 3, "item": { "@id": "", "name": "Hair Color" } } , { "@type":"ListItem", "position": 4, "item": { "@id": "", "name": "Colouring And Maintaining Your Blonde At Home" } } ] }