-
- Panel 1
- Panel 2
- Panel 3
- Panel 4
Product Details
L'Oreal Paris Superior Preference hair dye is the perfect way to achieve a salon-quality hair color at home. With its fade-defying color and high impact shine system, Superior Preference permanent hair color provides up to 9 weeks of long-lasting color that won't fade or wash out. The oil-in-gel formula is easy to apply and leaves hair feeling soft and silky. Available in over 50 luminous shades, Superior Preference is sure to have a shade that's perfect for you.
- Salon Quality Hair Colour At-Home: L'Oreal Paris Superior Preference Hair Dye provides beautiful 100% grey coverage with up to 9 weeks of fade-defying color thanks to higher concentration of dyes.
- New Fade-Defying System: Superior Preference is powered by a new fade-defying system for long-lasting rich hair tones
- No-Drip Texture: Our new oil-in-gel formula has a no-drip texture which offers better hair adherence
- Shine Protect Conditioner: When used with the Shine Protect Conditioner, hair will be left soft and silky to the touch
- Luminous Shades: Superior Preference permanent hair color is available in over 50 luminous shades that range across a wide spectrum of different tones