As the #1 serum brand in Canada, L’Oréal Paris wants to empower Canadians to take care of their skin early. New Youth Code Skin Strengthening Serum is a first-to-market innovation that goes beyond age correction to help prevent early signs of aging. Made with a high concentration of Probiotic Ferments Fractions, the formula helps strengthen skin’s barrier to improve hydration, boost glow, smooth texture, and even minimize the look of pores. Plus it is dermatologist tested and safe for all skin types, including sensitive skin.
The recently launched product marks history for the brand by featuring local Canadian personalities as the face of the campaign. Committed to representing the diverse beauty of Canadians the brand brought together Gurnaz Sandhu from Vancouver, Stephanie Ahn from Toronto, and Domino Santantonio from Montreal.
Meet the dynamic trio set to share with you why you should invest in your skin early.
WHY DID YOU DECIDE TO BE PART OF THE CAMPAIGN?
Gurnaz: I was so excited that a big brand like L’Oréal Paris was spearheading diversity in their campaign. L’Oréal is a brand that’s been a part of my life since I was a kid. From makeup to skincare, L’Oréal was always my pick. It was truly a full circle moment.
Domino: Since I was young, I have always looked with admiration at L'Oréal Paris advertisements. That to me was a dream! It is therefore a huge honour for me to be part of this campaign today.
Stephanie: L’Oréal Paris is a brand that I have used for years and loved. I had been using the Youth Code Serum for two months and loved my results so I was very excited to be a part of the campaign.
WHAT IS YOUR FAVOURITE PART ABOUT YOUTH CODE SERUM?
Gurnaz: I love that this one product targets so many skin concerns! My dryness, dullness, skin texture, and large pores were all reduced just by using this one quick absorbing serum.
Stephanie: I love that the Youth Code Serum is very lightweight and does not feel oily on my skin. The serum gets absorbed into my skin quickly to hydrate my dry skin and leaves no oily residue. It really makes your skin noticeably softer and smoother.
Domino: My favorite aspect of the serum is that it is safe for sensitive skin and improves hydration. I always struggle with my sensitive skin, and I was really happy to know that my skin was reacting well with the serum.
“I love that this one product targets so many skin concerns! My dryness, dullness, skin texture, and large pores were all reduced just by using this one quick absorbing serum.”
WHY DO YOU FEEL IT IS IMPORTANT TO INVEST IN YOUR SKIN EARLY?
Stephanie: From a young age, my mother always taught me to use effective skincare products to make sure my skin stayed healthy. I think it’s so important to prevent aging, wrinkles, and dark spots early on so you don't have to repair your skin of troubles that may be irreversible.
WHAT SKIN CARE TIPS WOULD YOU SHARE WITH YOUR FOLLOWERS?
Gurnaz: Give your skin time to adjust to products. Sometimes you won’t see results in one use, so be sure to be consistent with your product use and patient with your skin!
ANY MEMORABLE MOMENTS FROM SHOOT DAY?
Domino: I had such a great time with Gurnaz and Stephanie, the three of us together! They are really amazing and inspiring, and it was a real pleasure doing this campaign with them.
WHO IS YOUR BEAUTY INSPIRATION?
Gurnaz: My mom. She was the first one to teach me about makeup and skincare! But apart from that, she’s taught me about the power of spreading love in the world. Beauty to me is more than just skin deep. My mothers resilience and the grace she moves with inspires me everyday. Despite the hardships she’s been through, the kindness in her heart reflects onto her face. She gets compliments everywhere she goes, makeup or no makeup. People always think she’s my sister! I hope I’ve gotten her genetics!
WHAT DOES ‘BECAUSE YOU’RE WORTH IT’ MEAN TO YOU?
Gurnaz: It means that I am no less than anyone else. That I deserve the best. I am worthy of experiencing the finest things in life because I have earned them by being my unique self.
Stephanie: Loving yourself unconditionally. You are worth every cent and second you spend on investing in yourself and your beauty. Never neglect yourself and give yourself the unconditional love you deserve!
Domino: Believing in my self-worth, loving myself, and embracing who I am.
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