Hair colour virtual try-on

Try before you Dye! L’Oréal Paris has partnered with the Canadian beauty tech company ModiFace to bring you Virtual Try On Hair Color—the hair color try on tool that uses augmented reality to divine hair colorant results before you take the plunge. For women who want to cover grays, experiment with a new look, or just lighten up a smidge, the question is the same: is guessing worth the risk? Find your perfect color match using our hair dye try on.


Gone are the days of applying semi-randomly selected hair dye and then manically crossing our fingers (& toes, arms, legs, eyes…). Our hair color changer lets you see if a hair color will suit you before the deed. Virtual Try On Hair Color is the most realistic and color accurate virtual hair color try on tool out there.

Whether you want to stray into unknown hair color territory or find Old Reliables that are close to your natural shade, our hair color try on lets you effortlessly browse and instantly try hundreds of shades. The hair color virtual try on interface also offers live recommendations about each shade: for you, or not for you? This hair dye test is a game-changer for virtual makeovers. It lets you scout out colors, experiment with new looks, and find the hair dye that lets your most radiant self shine through. Your hair is for showing off, not showing up!.

What hair color suits me? Q&A

Q: I’m looking for hair to suit my daring style. What hair color would suit me?
A: For you, hair isn’t just a color—it’s a statement. Bolder colors show your personal style and reveal a beautiful inner confidence. But don’t forget, the wrong hair color can make your complexion look washed out. Stand out from the rest, but first take a test. Tap & Try.

Q: What would I look like with brown hair?
A: That depends on your skin tone! For example, dark browns and golds are gorgeous if you have darker skin with cool & neutral undertones. But some browns can make fairer skin with cool undertones seem washed out. Tap & Try for the virtual hair color changer result.

Q: What would I look like with blonde hair?
A: Complexion isn’t the only consideration when deciding whether to go for a new look. Hair color can also accentuate the beauty of your eye color. For this, choose a contrasting hair color, such as caramel blonde for blue eyes or soft red for emerald-green eyes. Explore how hair color can draw attention to your eyes using the Tap & Try.


  • Step 1

    Try on LIVE or upload a selfie

  • Step 2

    Select the hair colour family you’d like to try

  • Step 3

    Browse shades to find your perfect colour match and experiment with your look

  • Step 4

    Use the compare feature for a before & after view


Virtual Try On Hair Color is driven by a stellar technology of our age: augmented reality. Augmented reality is a game-changing innovation in the world of beauty. It allows your real-time videos and uploaded photos to be overlayed with imagined, highly realistic computer-generated images. This means you can visualize what your hair color curiosity will look in real life. Our hair color generator has a high realism & color accuracy in both the Live hair color try on mode and photo mode.

The hair color changer was developed by an expert team of engineers, researchers, and scientists who are dedicated to creating sleek & immersive beauty experiences. The inclusive tracker detects your hair and creates realistic results by its near-perfect edge coverage, for all hair types and various hair styles. Artificial Intelligence is used to generate the hair color simulator’s end result. It detects your current hair color so that the color tester can be calibrated specifically to you. All shades are fine-tuned to the hue, saturation, brightness, contrast, darkness, and intensity of your live images or selfies. To achieve this degree of accuracy, your image is compared with a rich pool of existing images from people around the world, of all different ages & ethnicities. But don’t fret, your Live/selfie images are never stored.

Results & lastingness will vary according to your hair’s color & condition. A patch test 48 hours before using hair colorant is always advised.


More than 200 hair colors to try
Recommended or not?
Suggestions are based
on your
current hair color
Hair color renderings
have an average accuracy of
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