MEGA VOLUME LIGHT AS AIR – L’OREAL PARIS NEW AIR VOLUME MASCARA

Is there anything more exciting than getting a new mascara? (Answer: nope.)

Mascara ranks high (maybe even the highest) on many people’s desert-island beauty lists, and we can see why. That one little tube does so much, from opening up the eyes to giving a full, fluttery fringe to making lashes really pop. A single coat can take your lashes from zero to one hundred, so what’s not to love? The latest mascara to shake up the beauty world is sure to become a cult fave in no time. L’Oréal Paris Air Volume Mega Mascara is the latest addition to the brand’s stellar lash lineup, and it’s already making waves in the beauty biz. Here, we break down the ins and outs of this new mascara innovation, along with what makes the wand and formula so special.

The innovation

With formulas of the past, in order to add super volume, you had to really load the mascara on to achieve the desired result of full, thick lashes. In contrast, a lighter-weight formula typically provided a more defined, separated look that tended to be more natural-looking. Not anymore. L’Oréal Paris Air Volume Mega Mascara is, just as the name suggests, as light as air, and this new innovation works on all lash types, including straight, sparse, unruly and short. It puffs up lashes with a soft air-whipped texture that provides a multiplying effect that won’t leave lashes feeling (or looking) weighed down or clumpy. Thanks to its formula, wand and tube, this magical mascara creates a soft, fluffy and ultra-full fringe. It’s so light, it feels almost invisible when you’re wearing it.

Innovative formula

A stellar formula is what sets the good mascaras apart from the great ones. Unlike most mascaras, L’Oréal Paris Air Volume Mega Mascara is whipped to create a light-as-air texture that delicately sits on lashes to boost volume without weighing them down. Because of this lightness, the ophthalmologist-tested formula lends itself to applying multiple layers, which means you can customize your lash look by building up the product. And trust us when we say that even after a few coats, you won’t be stuck with stiff, heavy lashes. This game-changing tube also provides smudge-proof wear for up to 24 hours, meaning no raccoon eyes in sight. Choose from three flattering shades: Black Brown, Black and Blackest Black.

The brush

Working in tandem with the weightless whipped formula, the wand is another element that makes this mascara a standout. With its cushiony double-bristle brush, containing short and long fibres, you can coat each lash from root to tip for a full fan effect. You get the best of both worlds: The short bristles catch all those hard-to-grab lashes and deposit the formula at the root, while the longer bristles work as a fine-toothed comb for even distribution resulting in a mega-lash effect.

The packaging

Joining the ranks of L’Oréal Paris’s other cult-fave mascara, the pink-tubed Voluminous Lash Paradise Mascara, is the brand’s latest innovation: L’Oréal Paris Air Volume Mega Mascara, which comes in its own eye-catching metallic-pink packaging. If the tube reminds you of a balloon, that’s the point! Just like a light and airy balloon, this mascara pumps up lashes with its soft, whipped formula for out-of-this-world volume. It not only works wonders on your lashes but also looks mighty cute in your makeup bag!

Intrigued by this new mascara (how could you not be!)? Click the try on button on this page try this mascara on virtually where you can see the AIR VS BARE transformation happen live on your lashes!

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