Ready to blow away the rules of volume? L’Oreal Paris introduces waterproof Air Volume Mega Mascara, a new evolution of mega lash volume that inflates and puffs up lashes, just like a hot air balloon, yet feels light as air (84% of women said volume feels light as air!*) How does this happen? With a new ingenious formula and packaging, Air Volume defies the rules of gravity and volume. The waterproof Air Volume formula is air whipped to create a lash multiplying effect with volume that is weightless on lashes. This waterproof weightless mega volume locks in for all day wear, lasting up to 24HRS. The key to the mega volume impact and longwear is in the lash-building team of the airy formula and double-bristle brush. The unique high charge, cushiony bristle brush captures, separates and coats every lash from the root to the tip for thick and full lashes. The short bristles catch and load lashes deep at the roots while the long bristles dispense the intense black formula evenly for fully blown out lashes. The blue metallic balloon-shaped packaging protects and seals in the airy formula. Lashes are inflated and puffed up to dramatic levels of buildable volume upon each application. Hate raccoon eyes? Waterproof Air Volume mascara is smudge, flake and sweat resistant. Blow away the rules of volume and drop the weight with waterproof Air Volume Mega Mascara.