What We Do ?

As the biggest beauty brand in the world, L’Oréal Paris has an unparalleled commitment to technology, research and innovation, providing groundbreaking, high-quality products for women, men, and children of all ages and ethnicities. L’Oréal Paris is notably dedicated to celebrating the diversity of beauty – the company’s broad range of spokespeople include for example Diane Keaton, Eva Longoria, Laetitia Casta, Blake Lively, Karlie Kloss, Freida Pinto, Julianne Moore, Jennifer Lopez, Lara Stone, and Doutzen Kroes.

The L’Oréal Paris brand encompasses the four major beauty categories – haircolour, cosmetics, haircare, and skincare – and includes such well-known brands as Superior Preference® and Couleur Experte® haircolours; including Revitalift®, Age Perfect®, Men Expert, Sublime Glow, Sublime Bronze, Excellence et Feria®; and L’Oréal Paris Cosmetics, including Colour Riche®, True Match™, Voluminous®, Telescopic®, and Volume Shocking™ mascaras, haircare; including Hair Expertise™ among many others.

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