As the biggest beauty brand in the world, L’Oréal Paris has an unparalleled commitment to technology, research and innovation, providing groundbreaking, high-quality products for women, men, and children of all ages and ethnicities. L’Oréal Paris is notably dedicated to celebrating the diversity of beauty – the company’s broad range of spokespeople include for example Andie MacDowell, Beyoncé Knowles, Diane Keaton, Penelope Cruz, Aishwarya Rai, Eva Longoria, Milla Jovovich, Laetitia Casta et Heather Locklear.

The L’Oréal Paris brand encompasses the four major beauty categories – haircolour, cosmetics, haircare, and skincare – and includes such well-known brands as Superior Preference®, Natural Match™, and Couleur Experte® haircolours; VIVE Pro; Dermo-Expertise skin care, including Advanced Revitalift®, Age Perfect®, Men Expert, Skin Genesis, Sublime Glow and Sublime Bronze; and L’Oréal Paris Cosmetics, including Colour Riche®, True Match™, Bare Naturale, and Wear Infinite™ collections, Voluminous®, Double Extend™, Telescopic®, and Volume Shocking™ mascaras, among many others, and the HiP high intensity pigments™ line.