"To be a part of such an aspirational and esteemed brand that has always been in the forefront of women’s worth and beauty empowerment is a true honour."
Xiao Wen Ju

Xiao Wen Ju for l'Oréal Paris

CREATIVELY BEAUTIFUL, RISING EDGY ICON

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Xiao Wen Ju

EARLY CAREER

Born in the Chinese city of Xi’an, Xiao Wen Ju signed with IMG models in 2010 and promptly hit the fashion week fast track. Within one year she was walking for the industry’s most exclusive clients. She received her big break when she became the first Chinese model to be the face of Marc Jacobs. Now a highly in demand girl, Xiao has been appearing in the industry’s most renowned ad campaigns.

A PASSION FOR FASHION & BEAUTY

Widely admired for her fresh and natural photogenic features, Xiao’s pure faced pout makes her an inspirational beauty that is truly unstoppable! Her 200k fashion-obsessed followers can’t get enough of her quirky captions and high end looks. A true makeup addict, she loves to push the envelope with bold palettes and unique style changes, scoring her major cool girl points.

Xiao Wen Ju

GIVING BACK

Off-duty, Xiao is actively involved with New York Cares, an organization dedicated to fighting an array of social issues in the city, including equal education opportunities for children and adults, as well as neighbourhood beautification projects.