"L’Oréal Paris represents everything I want to stand for, by inspiring and empowering women to be the best versions of themselves."
IRREVERENT STYLISH BEAUTY
Soo-Joo cultivated her innate sense of underground aesthetics in the city of Seoul, where she was born. At the age of 10, she became a denizen of California and fully adopted the artsy west coast lifestyle. Currently residing in New York, her affluence is highly regarded amongst a new generation of artists, designers, and DJs.
Fashion guru Carine Roitfeld immediately recognized Soo-Joo’s potential while shooting for her namesake publication, CR Fashion Book. By way of Carine, an introduction to mega designers Karl Lagerfeld and Tom Ford was made; she immediately walked in their shows and was the starring face in their subsequent campaigns.
Praised by everyone, this budding icon’s portfolio includes the front cover of Numero, Vogue, Wonderland, Vs., and countless others. She is recognized as an international Fashion Week staple, having already walked for Fendi, Jean Paul Gauthier, Lanvin, Max Mara, Iris Van Herpen, Oscar de la Renta and Donna Karan, to name a few. Her popularity stems not only from her very unique features, but also for her uniquely commanding presence.
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