"My wish is to use this new voice, this new amazing role as a spokesperson to spread a positive message about beauty and make all women around the world feel and know that they are all worth it."
Kristina Bazan

Kristina Bazan for l'Oréal Paris

THE FIRST EVER E-SPOKE

All spokespeople
Kristina Bazan

INFLUENCIAL BLOGGER

Raised between Switzerland and the USA, Kristina’s passion for fashion and the arts started at an early age. During high school, she created outfit-of-the-day looks on Lookbook. Shortly after, she launched her blog Kayture, sharing elegant looks and travel tales in dreamy photo editorials. Within a year the success of Kayture skyrocketed, making Kristina an influential worldwide blogger and instantly opening doors to several prestigious collaborations.

FIERCE FASHIONISTA

Ferociously passionate about beauty and fashion, Kristina’s bold vision is always one step ahead and her genuine willingness to share her experience have made her an inspirational figure for many. L’Oréal Paris couldn’t miss out on such a charismatic talent!

Kristina Bazan

A NEW ERA OF MAKEUP

Kristina will co-create exclusive content with the brand and cover all makeup events with her genuine and passionate voice. She will participate in the new era of digitalized makeup. As the first E-spokesperson, Kristina joins the glamorous #lorealista team alongside supermodels Karlie Kloss, Barbara Palvin, Doutzen Kroes and actresses Julianne Moore, Naomi Watts and Blake Lively.