"To me, L’Oréal Paris has always been a brand that inspires and motivates the greatness inside of you. I am moved and honoured to represent such a beautiful message."
Irina Shayk

Irina Shayk for l'Oréal Paris


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Irina Shayk


Born in Yemanzhelinsk, Russia, Irina had a modest childhood growing up in a quiet village. Passionate about music, she learned to play the piano and was a brilliant music prodigy in her early years. After graduating from high school, Irina studied marketing. Her modelling career began when a local scout discovered her at a beauty school her sister attended and immediately sent her to Paris. Within two short years, Irina skyrocketed to the top of the industry to become the face and ambassador of an international lingerie brand. Her mesmerizing and unique features quickly captivated the world’s top photographers, propelling her transition to the high-fashion industry.


Now a coveted top model, Irina has become an unstoppable force, from the prestigious covers of international fashion magazines including Vogue, Elle and Italian Vanity Fair, to opulent editorials lensed by Mario Testino, Mert & Marcus and Mario Sorrenti, to name a few. Irina’s charismatic presence has garnered the attention of the entertainment elite, starring in Kanye West’s music video Power and making her acting debut in the 2014 Hollywood blockbuster movie Hercules.

Irina Shayk


Never forgetting her humble beginnings, Irina is deeply passionate about giving back to her community by helping rebuild the children’s ward of her local hospital and she is the official ambassador of Pomogi, a Russian charity that provides care for sick children. She recently became involved with the Red Cross, lending her support to worldwide initiatives, and also works with animal rights group ASPCA.