With Fade-Defying Colourants, Superior Preference® stays true to tone for up to eight weeks without fading or turning dull and brassy. Care Suprême® Conditioner, enriched with Vitamin E and UV filter, helps lock in first-day colour vibrancy, brilliance, and shine.
Science Behind the Beauty
With Fade-Defying Colourants, Superior Preference® stays true to tone for up to eight weeks without fading or turning dull and brassy.
Learn haircolour personality traits
Can haircolour have an effect on your personality? Absolutely. Anytime you change your look, you reveal …
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