Testimonial: Meet Lori
“Brown sparkles with a touch of copper & mahogany create this luminous auburn that warms the skin tone.” - Christophe Robin, L’Oréal Paris Master Colourist
The Paris Lumière collection by Superior Preference brings you modern, sophisticated colour with special reflects inspired by the iconic nighttime lights of Paris. The combination of our light-reflecting colour gel and illuminating reflects creates ultra-chic shades that flow with ultimate brilliance. Each shade is expertly-crafted by a master colourist to brighten your look.
Science Behind the Beauty
With Fade-Defying Colourants, Superior Preference® stays true to tone for up to eight weeks without fading or turning dull and brassy.
“Perfect for going lighter as it cools brassiness while infusing the hair with elegant golden tones.” - Christophe Robin, L’Oréal Paris Master Colourist
With Fade-Defying Colourants, Superior Preference® stays true to tone for up to eight weeks without fading or turning dull and brassy. Care Suprême® Conditioner, enriched with Vitamin E and UV filter, helps lock in first-day colour vibrancy, brilliance, and shine.
“Specifically designed for women with dark hair, this brilliant black reflects cool hints of blue.” - Christophe Robin, L’Oréal Paris Master Colourist
The whole haircolour universe
Pour vous désabonner à la Newsletter, cliquez ici
Merci de résilier mon inscription à la Newsletter
L'Oréal Paris invites you to discover all its products: skincare, cosmetics, haircolour, haircare and styling products. Receive a highly personalized service with seven beauty diagnostic tools with tailoured advice on video. Our designers and experts will guide you step by step to help you create your ideal look. Find out more about our spokespeople, learn about their passions, philanthropic work, watch exclusive interviews and go behind the scenes of commercial shoots. Subscribe to receive tailored content, offers and products according to your profile and interests.