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Explore Hair Colour
Discover Superior Preference

Superior Preference

6 Light Brown

Other Views

Product benefits

With Fade-Defying Colourants, Superior Preference® stays true to tone for up to eight weeks without fading or turning dull and brassy. Care Suprême® Conditioner, enriched with Vitamin E and UV filter, helps lock in first-day colour vibrancy, brilliance, and shine.

Other shades  Superior Preference
  • 2 Natural Black
  • 3 Dark Brown
  • 4 Brown
  • 5 Medium Brown
  • 7 Dark Blonde
  • 8 Medium Blonde
  • 9 Light Blonde
  • 10 Very Light Blonde
  • 15 Medium Ash Brown
  • 16 Natural Light Ash Brown
  • 17 Dark Ash Blonde
  • 18 Medium Ash Blonde
  • 21 Purest Black
  • 19 Light Ash Blonde
  • 45 Medium Copper Brown
  • 46 Red Copper Auburn
  • 48 Copper Blonde
  • 54 Medium Auburn
  • 53 Medium Amber Brown
  • 55 Medium Amber Copper Brown
  • 56 Natural Auburn
  • 64 Dark Auburn
  • 65 Light Amber Brown
  • 67 Light Auburn
  • 110 Very Light Ash Blonde
  • 111 Very Light Beige Blonde
  • LB01 Ultra Light Ash Blonde
  • NF02 Deepest Indigo
  • NF03 Deepest Plum
  • RP04 Deep Intense Red
  • RP06 Intense Red
  • RP07 Intense Red Copper
  • CB415 Dark Soft Mahogany Brown
  • CB45 Dark Mahogany Brown
  • LB02 Ultra-Light Natural Blonde
  • 35 Medium Golden Brown
  • 36 Golden Brown
  • 37 Golden Blonde
  • 38 Light Golden Blonde
  • 1 Ultimate Black

Conseils d'expert

Allergy Test

It’s essential to perform a skin allergy test 48 hours before you colour your hair. This is the rule even if you’ve previously used a haircolour product. Allergies can develop suddenly, even though you’ve been colouring your hair for some time. Skin allergy test instructions are included in the instructional guide inside your box of haircolour.

What’s Permanent Haircolour?

Changes the natural colour of hair and does not wash out. Generally lightens hair up to two levels and easily covers gray.

Optimized Fade-Defying System includes Care Suprême® Conditioner with Vitamin E and UV filter so your hair won’t dry out or become dull and brassy.

Inspiration

  • Superior Preference Tip

    See Video

  • NEW Superior Preference Decadent Chocolate Collection

    Learn more

  • Behind the scenes with Gwen Stefani

    See Video

Innovation & Ingredients

Science Behind the Beauty

With Fade-Defying Colourants, Superior Preference® stays true to tone for up to eight weeks without fading or turning dull and brassy.

  • No-Mess Fade-Resistant Colour Gel
  • Colour Optimizing Crème in Applicator
  • Care Supreme® Multi-Dose Conditioner with Vitamin E and UV Filter
  • Superior Colourist Gloves
  • Instruction Insert
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