Experience modern, sophisticated colour with
Superior Preference Paris Lumière, three new
ultra-chic shades that flow with brilliance!
See how to get the hottest auburn lookwith Superior Preference Paris Lumière.
You'll be pampered with exclusive
content and offers!
Find your SuperiorPreference shadein our new packaging.
by Allure, Reader's Choice 2011 and 2010
"At-home hair color can be tricky, but this is one of the simplest, least-scary options out there. The formula is easy to use and not superdrippy, and the conditioner makes hair feel soft, not strawlike…"
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by Real Beauty, 2011
"We love the post-dye conditioner that blocks UV rays, the root-dividing applicator tip which gurantees more precise product delivery, and the gigantic range of hues…"
by L'Oréal Paris Canada
Get the perfect colour application when you follow these simple steps […] Do a strand test by applying colour to a small section of hair before covering your whole head. This will give you an idea of how long to…
To get ready for colouring, indulge your hair with a deep-conditioning treatment a few days before you process it. This is especially important if…
Discover the perfect haircare for
5X brighter, stay true, radiant colour.
The finest hairspray used by the
finest stylists to deliver star-worthy
shine and a soft satin touch.
Experience 100% grey
coverage in just 10 minutes
with Root Rescue.
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L'Oréal Paris invites you to discover all its products: skincare, cosmetics, haircolour, haircare and styling products. Receive a highly personalized service with seven beauty diagnostic tools with tailoured advice on video. Our designers and experts will guide you step by step to help you create your ideal look. Find out more about our spokespeople, learn about their passions, philanthropic work, watch exclusive interviews and go behind the scenes of commercial shoots. Subscribe to receive tailored content, offers and products according to your profile and interests.