Superior Preference

Superior Preference Product Line

8 weeks of brilliant, lustrous haircolour. Click on the product to discover your perfect shade.

  • Superior Preference Les Blondissimes in LB02
    Superior Preference Les Blondissimes in LB02
  • Superior Preference Les Blondissimes in LB12
    Superior Preference Les Blondissimes in LB12
  • Superior Preference Les Caramels in LC53
    Superior Preference Les Caramels in LC51
  • Superior Preference Les Caramels in LC61
    Superior Preference Les Caramels in LC61
  • Superior Preference Les Caramels in LC63
    Superior Preference Les Caramels in LC63

Peer Reviews

See what buzz-worthy products score top marks.

L'Oréal Paris Superior Preference Fade-Defying Color & Shine System

by Allure, Reader's Choice 2011 and 2010

"At-home hair color can be tricky, but this is one of the simplest, least-scary options out there. The formula is easy to use and not superdrippy, and the conditioner makes hair feel soft, not strawlike…"

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Gold Star Awards: Best Hair Products from 2011

by Real Beauty, 2011

"We love the post-dye conditioner that blocks UV rays, the root-dividing applicator tip which gurantees more precise product delivery, and the gigantic range of hues…"

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Tips & Tricks

Our experts help you re-create the hottest looks of the season.

Superior Preference Application Instructions

by L'Oréal Paris Canada

Get the perfect colour application when you follow these simple steps […] Do a strand test by applying colour to a small section of hair before covering your whole head. This will give you an idea of how long to…

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Before You Colour

by L'Oréal Paris Canada

To get ready for colouring, indulge your hair with a deep-conditioning treatment a few days before you process it. This is especially important if…

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Enhance Your Look

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Color Radiance

Color Radiance

Discover the perfect haircare for
5X brighter, stay true, radiant colour.

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Elnett

Elnett

The finest hairspray used by the
finest stylists to deliver star-worthy
shine and a soft satin touch.

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Root Rescue

Root Rescue

Experience 100% grey
coverage in just 10 minutes
with Root Rescue.

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