Longer lasting straight without damage.
Our system helps smooth each hair strand from root to tip for extraordinary
straight hair transformation. No flat, stiff or dull results.
Advanced formula for instant results and lasting transformation:
With KERATIN – our system with protein penetrates the fibre for healthier hair.
With TOURMALINE – our system reacts with heat to boost straight effect from root to tip.
The whole haircare universe
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L'Oréal Paris invites you to discover all its products: skincare, cosmetics, haircolour, haircare and styling products. Receive a highly personalized service with seven beauty diagnostic tools with tailoured advice on video. Our designers and experts will guide you step by step to help you create your ideal look. Find out more about our spokespeople, learn about their passions, philanthropic work, watch exclusive interviews and go behind the scenes of commercial shoots. Subscribe to receive tailored content, offers and products according to your profile and interests.