L’Oréal Paris, the worldwide no.1 in colour care*, introduces Color Radiance range with UV filters to protect and prolong coloured hair’s radiance. Color Radiance Shampoo (for Regular Coloured hair) with Nutritive Concentrate + UV filter is protective care shampoo specifically designed for coloured or highlighted hair: it gently cleans, nourishes and protects hair fibre from external damage.
* AC Nielsen volume and value sales, 2008
The Color Radiance UV enriched formula is enriched with nourishing ingredients and filters to work on 2 levels:
1. It nourishes the hair and transforms the surface. Hair feels silky to the touch.
2. It helps protect the hair fibre from external aggression
The whole haircare universe
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