Color Radiance Shampoo (Dry Coloured Hair)

Product Benefits

L’Oréal Paris, the worldwide no.1 in colour care*, introduces Color Radiance range with UV filters to protect and prolong coloured hair’s radiance.
Color Radiance Shampoo (for Dry Coloured hair) with Nutritive Concentrate + UV filter is protective care shampoo specifically designed for coloured or highlighted hair: it gently cleans, nourishes and protects hair fibre from external damage.

* AC Nielsen volume and value sales, 2008

Innovations & Ingredients

The Color Radiance UV enriched formula is enriched with nourishing ingredients and filters to work on 2 levels:

It nourishes the hair and transforms the surface. Hair feels silky to the touch.
It helps protect the hair fibre from external aggressions and accentuates coloured hair’s radiance

The result: Prolonged intense shine. Hair is protected and nourished. It is softer and shinier. Colour radiance is visibly prolonged.

7 weeks of Color Radiance protection*
5X more shine**

* Instrumental test, shampoo + conditioner (dry module)
** Instumental test, shampoo (dry module) + mask vs. shampoo alone