L’Oréal Paris, the worldwide no.1 in colour care*, introduces Color Radiance range with UV filters to protect and prolong coloured hair’s radiance.
Color Radiance Shampoo (for Dry Coloured hair) with Nutritive Concentrate + UV filter is protective care shampoo specifically designed for coloured or highlighted hair: it gently cleans, nourishes and protects hair fibre from external damage.
Available in 385 ml and 50 ml
* AC Nielsen volume and value sales, 2008
The Color Radiance UV enriched formula is enriched with nourishing ingredients and filters to work on 2 levels:
The result: Prolonged intense shine. Hair is protected and nourished. It is softer and shinier. Colour radiance is visibly prolonged.
7 weeks of Color Radiance protection*
5X more shine**
* Instrumental test, shampoo + conditioner (dry module)
** Instumental test, shampoo (dry module) + mask vs. shampoo alone
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