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VOLUMINOUS®
PRIMER

THE NO.1 MASCARA IN CANADA* NOW HAS A PRIMER
Our first mascara primer to expand the limits of your lashes: coats for visibly thicker lashes and a smoother mascara application.

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*AC Nielsen, $vol total self-serve mascara, last 52 weeks, period ending November 12, 2016.

MAKEUP ARTISTS’
BEST KEPT SECRET

L'Oréal Paris presents Voluminous Primer, our first mascara primer for visibly thicker lashes. This is the perfect tool to combine with your favorite L’Oréal Paris mascara to maximize every lash look. Lightweight primer instantly creates a boosting effect, building dramatic volume and length on each lash.

MASCARA
AMPLIFYING PRIMER

FULLER & LONGER LASHES
CONDITIONS & SOFTENS

Lashes are delicately wrapped in a smooth layer of primer, to create an even base that will boost the effects of your favorite L'Oréal Paris mascara. The innovative primer formula conditions & volumizes lashes from the first application.

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