Ever wonder why your new color fades so soon or why your hair loses its luster barely a day after a wash? Look no further than the lable of your favorite shampoo. Sulfates, common detergents in haircare products, can strip color and essential oils leaving hair looking dull and dry. Here are some important facts every beauty addict should know.
Care for Your Colour
Want to preserve that just-stepped-out-of-the-salon vibrant color? A sulfate-free haircare regimen is essential. Sulfate-based products do more than cleanse your locks - they wash your shade down the drain. EverPure, EverStrong & EverSleek feature a complete line of shampoos, conditioners and treatment products that leave hair soft, silky and ever-brillant.
Even if you don't color your hair wind, humidity, pollution and styling products can weaken your locks and cause dryness and breakage. Sulfate-based shampoos and conditioners will only worsen the damage. EverStrong haircare is free of harsh chemicals. It nourishes hair back to health while strengthening it after just one wash.
Lose sulfates, Not Suds
All sulfate-free products are not created equal. Many shampoos that forego sulfates tend to be lacking in the lather department. Thanks to advanced technology, EveyPure's, EverStrong's & EverSleek's gentle formulas produce rich, luxurious foam infused with a refreshing herbal scent. Your hair-and your senses- will thank you!