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Studio Line Spirit

Your Style, Your Studio

Studio Line: A slogan that left its mark on a whole generation. “STU STU STU…”

Studio Line is the story of an extraordinary haircare toolbox that has turned its users into creators. Sculpting, modeling, designing, and structuring one’s hair has become an everyday art form for people all over the world. From Paris to Tokyo, from New York to Sydney, Studio Line has introduced the entire world to the endless possibilities when it comes to creating a new look, from the most simple to the most extreme.

As a brand, Studio Line is synonymous with freedom. Its DNA? An explosive mix: avant-garde technologies developed by L’Oréal Paris, a passion for trends, and the ability to make a style truly one’s own.

The look? As simple or as wild as you like. With Studio Line, everybody can create his or her own unique style. The new rally cry? “Your Style, Your Studio.” The new ambition? To fuse education and creation together.

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