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No More Harsh Ingredients

What is a Sulfate?

A sulfate is a cleaning agent such as a detergent that is used to remove oils from the hair and skin. The most common form of sulfate is sodium lauryl sulfate, which is found in products such as toothpastes, shaving foams and shampoos.

What is a Surfactant?

A surfactant is designed to disrupt the hydrogen bonding in water so that the sulfate can better penetrate clothes or hair and distribute evenly, while causing it to lather.

Our Breakthrough?

Research shows harsh sulfates, surfactants and salts can strip and fade colour and dry hair. So L’Oréal takes them out. Instead, EverPure features new cleansing technology that utilizes the brand’s rich heritage in hair expertise to deliver outstanding colour protection and a new experience in daily care.

In place of harsh ingredients, EverPure features an Anti-Fade System of shampoos and conditioners that protect and care for your colour each time you wash and condition, making beautiful, vibrant color last up to 32 washes*. The EverPure collection is the first to feature this combination of ingredients and brings incredible quality and expertise to the mass market.

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