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Keep Your Cool

Tips for preventing fade-out

There's nothing like fresh haircolour to boost your confidence and leave you feeling gorgeous. But all too soon, colour can lose its vibrancy, becoming faded, dull and less-that-lustrous. Here, discover ways to make first-day brilliance shine on.

Shampoo with Care
Shampoo and conditioner can be your colour's best friends - or fade-inducing foes. To ensure that your shade doesn't disappear down the drain, wash with products that have been specially formulated for colour-treated hair. EverPure's gentle, sulfate-free formula won't strip or dull hair - and its luscious, herbal-scented lather leaves hair soft, silky and conditioned. For added colour-saving benefits, make sure to wash hair in tepid - not hot - water and towel dry with a gentle, squeezing motion.

Colour-Saving Style
The wrong styling products can contribute to colour fade-out. Formulas that are high in alcohol take a toll on hair's brilliance, leaving it dry and dull. Protect your shade by picking products designed for coloured locks, like EverPure Smooth Frizz-Free Serum.

Shield Your Shade
UV rays pose a threat to more than your skin - too much exposure dulls shade intensity and saps shine. EverPure UV Protect Spray staves off sun damage, prolonging your colour's brilliance.

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