EVER
Sulfate-Free

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PURE RESPECT FOR YOUR HAIR

EverPure

Go beyond sulfate-free! Discover the luxurious formulas of Ever. Our natural, 100% vegan haircare system is comprised of aromatic botanicals and free of harsh salts and parabens.

FOR EVERY HAIR NEED

COLOUR-TREATED
BLONDE HAIR

Neutralize unwanted brassy tones while hydrating over-processed hair. For fresh, pure, long-lasting blonde.

EverPure

COLOUR-TREATED HAIR

Anti-fading system contains UV filters to keep the colour you love pure. Leaves hair hydrated, manageable and silky soft.

EverPure

DAMAGED HAIR

Infused with omega-3 and 6 to gently cleanse and restore lost moisture without heavy coating waxes.

EverPure

DRY HAIR

Formulated with 6 flower oils for intense nutrition and shine. Hair is smooth and silky with no greasy residue.

EverPure

FRIZZY/SMOOTHING HAIR

Gentle formula with argan, sunflower and olive oils that weightlessly smoothes hair for 48-hour frizz control.

EverPure

CURLY HAIR

Non-drying formula with hydrating botanicals provides smooth, defined curls and 48-hour frizz control.

EverPure

NORMAL OR DULL HAIR

Injects strength into hair from the first wash. Amino acid complex helps weak hair look thicker while also caring for the scalp.

EverPure
EverPure

ARTICLE

WHAT ARE SULFATES?

A sulfate (also known as a sodium sulfate) is defined as a salt or ester of sulfuric acid. To put it simply, sulfates clean. You can find them in lots of household products, from clothing detergents to dishwashing liquid -- and even in your shampoo.

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ARTICLE

WHY GO SULFATE-FREE?

Ever products are formulated to be nonabrasive and respectful of hair fibres. They clean your strands just as effectively as their sulfate counterparts do, but they also provide additional benefits.

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EverPure
EverPure

DID YOU KNOW?

AROMATIC BOTANICALS

Ever products contain natural, aromatic botanicals such as hibiscus extract and rosemary that energize and invigorate the senses.

EverPure

DID YOU KNOW?

LUXURIOUS LATHER

Our unique formulas contain a concentrated blend of 5 sulfate-free naturally derived surfactants that provide a luxurious lather and help make each strand stronger and more resilient with every wash.

EXPERT ADVICE

FAQs ON SULFATE-FREE HAIRCARE

Elisabeth Bouhadana, Scientific Communication Director for L’Oréal Paris, explains why sulfate-free haircare is formulated to meet the needs of specific hair types, such as coloured or over-processed hair.

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